QIRION

A new strategy, a new name and a new corporate identity for Liandon.
This Dutch energy infra corporation was assigned to change its name by the ACM, the Dutch commercial market regolatory authority.

Following an agile workshop program I directed a team of designers, strategists and Qirion stakeholders to define the essence for strategy and align it with naming and identity possibilities. In a step-by-step manner we created a clear strategy and company name. Our process was designed to get alignment and back up from a core team representing the voice of the organisation. I directed the design and activation process to a succesful launch internally and externally.

2018, Pezy Group

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